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Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
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Marketing Value Metrics, Malcolm McDonald
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing Value Metrics
- Language
- English
- Authors
- Malcolm McDonald
- Publisher
- Kogan Page Ltd
- Released
- 2014
- Format
- Paperback
- ISBN10
- 0749468971
- ISBN13
- 9780749468972
- Category
- Business and Economics
- Description
- Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.