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Parameters
- 320 pages
- 12 hours of reading
More about the book
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
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Blockbusters, Anita Elberse
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Paperback)
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