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Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of family, friends and colleagues? Who are the consumers who can make or break a brand? And why do they do it? Recommenders are universal
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The Recommender Revolution, Zdeněk Váňa
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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