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Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.
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The Complete Marketer, Malcolm McDonald
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Complete Marketer
- Language
- English
- Authors
- Malcolm McDonald
- Publisher
- Kogan Page Ltd
- Released
- 2013
- Format
- Paperback
- ISBN10
- 0749466766
- ISBN13
- 9780749466763
- Category
- Business and Economics
- Description
- Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.