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Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
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Research methods for business : a skill-building approach, Uma Sekaran
- Language
- Released
- 2003
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- Title
- Research methods for business : a skill-building approach
- Language
- English
- Authors
- Uma Sekaran
- Publisher
- John Wiley & Sons
- Publisher
- 2003
- Format
- Hardcover
- ISBN10
- 0471203661
- ISBN13
- 9780471203667
- Category
- Business and Economics
- Description
- Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.