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Promotional Strategy: Managing the Marketing Communications Process, James Frederick Engel, Thomas C. Kinnear, Martin R. Warshaw
- Unrelated signature
- Language
- Released
- 1991
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Promotional Strategy: Managing the Marketing Communications Process
- Language
- English
- Publisher
- Richard D. Irwin
- Released
- 1991
- Format
- Paperback
- ISBN10
- 0256114080
- ISBN13
- 9780256114089
- Category
- Business and Economics