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This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
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Marketing Management and Strategy, Peter Doyle
- Inscriptions / underlining
- Language
- Released
- 1998,
- Book condition
- Damaged
- Price
- €3.62
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- Title
- Marketing Management and Strategy
- Language
- English
- Authors
- Peter Doyle
- Publisher
- Prentice Hall
- Publisher
- 1998
- Format
- Paperback
- ISBN10
- 0132622394
- ISBN13
- 9780132622394
- Category
- Marketing and PR
- Description
- This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.