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Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.
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Marketing management and strategy, Peter Doyle
- Language
- Released
- 1994
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Peter Doyle
- Publisher
- Prentice Hall
- Released
- 1994
- Format
- Paperback
- Pages
- 410
- ISBN10
- 0130653500
- ISBN13
- 9780130653505
- Series
- Rating
- 3.3 out of 5
- Description
- Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.