This is the one you add to your cart
Parameters
Categories
More about the book
The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.
Book purchase
Direct marketing and the law : what managers need to know, Arthur Winston
- Language
- Released
- 1993,
- Book condition
- Good
- Price
- €117.72
Payment methods
- Title
- Direct marketing and the law : what managers need to know
- Language
- English
- Authors
- Arthur Winston
- Publisher
- Wiley
- Released
- 1993
- ISBN10
- 0471519936
- ISBN13
- 9780471519935
- Category
- Marketing and PR
- Description
- The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.