Demand
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"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
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Demand, Adrian Slywotzky, Karl Weber
- Language
- Released
- 2011
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- Title
- Demand
- Language
- English
- Authors
- Adrian Slywotzky, Karl Weber
- Publisher
- Crown Business
- Released
- 2011
- ISBN10
- 0307956334
- ISBN13
- 9780307956330
- Category
- Business and Economics
- Description
- "Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--