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Book rating
3.6
(470)
Parameters
- 310 pages
- 11 hours of reading
More about the book
"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
Book purchase
Brand Failures, Matt Haig
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Very Good
- Price
- €6.49
Payment methods
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