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Cross-media promotion explores the strategies and techniques used to enhance brand visibility across various media platforms. It delves into the integration of traditional and digital marketing methods, emphasizing the importance of a cohesive message. The book provides case studies and practical examples, highlighting successful campaigns that leverage multiple channels to engage audiences. Readers will gain insights into creating synergistic relationships between different media, maximizing reach, and improving overall marketing effectiveness.
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Cross-Media Promotion, Jonathan Hardy
- Language
- Released
- 2010
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- (Hardcover)
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