The book is currently out of stock
More about the book
"Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues--- the latter a specialty of the author of this book. These factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion."---From the Foreword by Matthew. P. McAllister, Penn State University --Book Jacket.
Book purchase
Cross-Media Promotion, Jonathan Hardy
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.