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Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands.
Book purchase
Global Brands, Teresa da Silva Lopes
- Inscriptions / underlining
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Hardcover with dust jacket),
- Book condition
- Damaged
- Price
- €3.49
Payment methods
- Title
- Global Brands
- Language
- English
- Authors
- Teresa da Silva Lopes
- Publisher
- Cambridge University Press
- Released
- 2007
- Format
- Hardcover with dust jacket
- ISBN10
- 0521833973
- ISBN13
- 9780521833974
- Category
- World history
- Description
- Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands.