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Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands.
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Global Brands, Teresa da Silva Lopes
- Language
- Released
- 2013
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- (Paperback)
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- Title
- Global Brands
- Language
- English
- Authors
- Teresa da Silva Lopes
- Publisher
- Cambridge University Press
- Released
- 2013
- Format
- Paperback
- ISBN10
- 1107669731
- ISBN13
- 9781107669734
- Category
- Business and Economics
- Description
- Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands.