Clicks, Bricks & Brands
Authors
More about the book
This interactive business book on the marriage of e-tail and retail is updated weekly on its own Web site. Lindstrom gives fascinating insight into the development of clicks and mortar businesses such as Nike, Proctor and Gamble, Lego, Playstation, and Toys "R" Us.
Publication
2002, hardcover with dust jacket
Book purchase
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