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Parameters
- 800 pages
- 28 hours of reading
More about the book
Jim Blythe's "Principles and Practice of Marketing" offers a comprehensive introduction to marketing beyond just advertising. It explores product research, innovation, and customer relationships, featuring real-life examples from well-known brands. The textbook addresses evolving topics like digital technologies and globalization, making it essential for students.
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Principles and Practice of Marketing, Jim Blythe
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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