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"Public Relations: Contemporary Issues and Techniques" serves as a comprehensive guide to modern PR management, covering a wide array of techniques used in both in-house and agency settings. It features updated content on multimedia, globalization, and recent case studies, providing practical strategies and theoretical insights for students and professionals alike.
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Public Relations, Paul Baines, John Egan, Frank Jefkins
- Language
- Released
- 2003
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- (Paperback)
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