Promotional Strategy. Managing the Marketing Communications Process
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Promotional Strategy. Managing the Marketing Communications Process, James F. Engel, Thomas C. Kinnear, Martin R. Warshaw
- Language
- Released
- Book condition
- As new
- Price
- €1.86
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- Title
- Promotional Strategy. Managing the Marketing Communications Process
- Language
- English
- Authors
- James F. Engel, Thomas C. Kinnear, Martin R. Warshaw
- Publisher
- Irwin
- Format
- Hardcover with dust jacket
- Category
- Business and Economics