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Counter strategies in global markets

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Pages
170 pages
Reading time
6 hours

More about the book

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

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Counter strategies in global markets, O. Ploetner

Language
Released
2011
product-detail.submit-box.info.binding
(Hardcover),
Book condition
Good
Price
€5.99

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