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This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.
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There are currently of book Principles of Marketing (2010) in stock.
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Principles of Marketing, Frances Brassington, Stephen Pettitt
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- Language
- Released
- 2010
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- (Paperback),
- Book condition
- Good
- Price
- €8.99
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