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More about the book
This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.
Book purchase
Principles of Marketing, Frances Brassington, Stephen Pettitt
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €5.39
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