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'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.
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Product Management, Donald R. Lehmann, Russell S. Winer
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €3.38
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- Title
- Product Management
- Language
- English
- Authors
- Donald R. Lehmann, Russell S. Winer
- Publisher
- McGraw-Hill
- Released
- 2005
- Format
- Paperback
- ISBN10
- 0071238328
- ISBN13
- 9780071238328
- Category
- Marketing and PR
- Description
- 'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.