More about the book
'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.
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Product Management, Donald R. Lehmann, Russell S. Winer
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Hardcover)
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