More about the book
"Principles of Marketing, 19th edition by Kotler and Armstrong, offers a comprehensive overview of marketing fundamentals in a digital and social marketplace. It includes traditional and trending topics, end-of-chapter reviews, and case studies, enhancing student engagement and understanding. MyLab Marketing personalizes the learning experience."
Book purchase
Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.