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Principles of Marketing, Global Edition
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"Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.
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Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Language
- Released
- 2020
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- Title
- Principles of Marketing, Global Edition
- Language
- English
- Authors
- Philip Kotler, Gary Armstrong
- Publisher
- Pearson Education Limited
- Released
- 2020
- Format
- Paperback
- ISBN13
- 9781292341132
- Category
- Uncategorised
- Description
- "Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.