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An Introduction to Social Media Marketing
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Focusing on a practical approach to social media marketing, this textbook provides a step-by-step guide tailored for students. It combines academic foundations with a hands-on methodology, making it ideal for shorter courses or supplementary reading. The book complements its sister text, Digital Marketing: a Practical Approach, ensuring a comprehensive understanding of the subject.
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An Introduction to Social Media Marketing, Alan Charlesworth
- Language
- Released
- 2014
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- Title
- An Introduction to Social Media Marketing
- Language
- English
- Authors
- Alan Charlesworth
- Publisher
- Taylor & Francis
- Released
- 2014
- Format
- Hardcover
- Pages
- 250
- ISBN13
- 9780415856164
- Category
- Business and Economics
- Description
- Focusing on a practical approach to social media marketing, this textbook provides a step-by-step guide tailored for students. It combines academic foundations with a hands-on methodology, making it ideal for shorter courses or supplementary reading. The book complements its sister text, Digital Marketing: a Practical Approach, ensuring a comprehensive understanding of the subject.