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Focusing on a practical approach to social media marketing, this textbook provides a step-by-step guide tailored for students. It combines academic foundations with a hands-on methodology, making it ideal for shorter courses or supplementary reading. The book complements its sister text, Digital Marketing: a Practical Approach, ensuring a comprehensive understanding of the subject.
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An Introduction to Social Media Marketing, Alan Charlesworth
- Language
- Released
- 2014
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- (Hardcover)
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