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Key decision makers in various markets rely on communities of influencers to navigate complex purchasing decisions. This book explores the transformative power of influencer marketing, highlighting its significance as a cutting-edge strategy for professionals looking to enhance their marketing approaches. By understanding the dynamics of these communities, marketers can effectively engage with influencers to drive decision-making processes and mitigate risks associated with major purchases.
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Influencer Marketing, Duncan Brown, Nick Hayes
- Language
- Released
- 2016
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- Title
- Influencer Marketing
- Language
- English
- Authors
- Duncan Brown, Nick Hayes
- Publisher
- Routledge
- Publisher
- 2016
- Format
- Hardcover
- Pages
- 250
- ISBN13
- 9781138144705
- Category
- Business and Economics
- Description
- Key decision makers in various markets rely on communities of influencers to navigate complex purchasing decisions. This book explores the transformative power of influencer marketing, highlighting its significance as a cutting-edge strategy for professionals looking to enhance their marketing approaches. By understanding the dynamics of these communities, marketers can effectively engage with influencers to drive decision-making processes and mitigate risks associated with major purchases.