The book is currently out of stock
More about the book
Exploring the intersection of consumer psychology and retail environments, this research delves into how pleasant shopping atmospheres—enhanced by lighting, music, and friendly service—impact consumer emotions and behaviors. Through studies of real shopping experiences, it develops a hierarchical emotion descriptor model to understand these dynamics better. The findings aim to inform retailers about the emotional effects of their environments, culminating in a discussion on practical applications for enhancing consumer experiences and driving purchases.
Book purchase
Critical Shopping Experiences, Adrienne Steffen
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.