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Revenue Management in Manufacturing
State of the Art, Application and Profit Impact in the Process Industry
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The book explores the often-overlooked application of revenue management within the manufacturing sector, highlighting its potential for profitability and corporate success. It argues that manufacturing meets the necessary conditions for implementing revenue management strategies. Additionally, the author provides a summary of empirical studies showcasing current practices in Europe and North America, illustrating the significant profit opportunities available in this field.
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Revenue Management in Manufacturing, Danilo Zatta
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- Released
- 2016
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- (Hardcover)
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