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Pricing Perspectives

Marketing and Management Implications of New Theories and Applications

Authors

Florian Siems

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Parameters

230 pages
9 hours of reading

Business and Economics
Pedagogy

More about the book

Dynamic pricing strategies are rapidly evolving, driven by smarter buyers and innovative tactics. This book explores the latest developments in the pricing landscape, offering fresh insights and perspectives that can help businesses adapt to these changes. It emphasizes the importance of understanding market trends and consumer behavior to optimize pricing strategies effectively.