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More about the book
The book presents a flexible strategy framework designed for businesses of all sizes aiming to expand internationally. Utilizing Carl Arthur Solberg's Nine Strategic Windows model, it provides practical insights and methodologies to successfully navigate the complexities of international marketing. This approach helps firms identify opportunities and tailor their strategies for diverse global markets.
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International Marketing, Carl Arthur Solberg
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Hardcover)
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