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International Marketing

Strategy development and implementation

Parameters

  • 402 pages
  • 15 hours of reading

More about the book

The book presents a versatile strategy framework for businesses aiming to expand internationally, utilizing Carl Arthur Solberg's established Nine Strategic Windows model. It caters to firms of all sizes, providing practical insights and methodologies to navigate the complexities of international marketing effectively.

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International Marketing, Carl Arthur Solberg

Language
Released
2017
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(Paperback)
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