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Brands of Faith

Marketing Religion in a Commercial Age

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256 pages

More about the book

Focusing on the intersection of faith and commerce, the book presents intriguing case studies of faith brands, showcasing how religion is marketed in contemporary society. Mara Einstein, a marketing insider, offers an engaging exploration of the commercialization of religion, revealing the complexities and implications of blending spirituality with consumerism.

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ISBN
9780415409773

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Book variant

2007, paperback

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