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Focusing on the intersection of faith and commerce, the book presents intriguing case studies of faith brands, showcasing how religion is marketed in contemporary society. Mara Einstein, a marketing insider, offers an engaging exploration of the commercialization of religion, revealing the complexities and implications of blending spirituality with consumerism.
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Brands of Faith, Mara Einstein
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Brands of Faith
- Subtitle
- Marketing Religion in a Commercial Age
- Language
- English
- Authors
- Mara Einstein
- Publisher
- Taylor & Francis Ltd (Sales)
- Released
- 2007
- Format
- Paperback
- Pages
- 256
- ISBN13
- 9780415409773
- Category
- Esotericism and Religion
- Description
- Focusing on the intersection of faith and commerce, the book presents intriguing case studies of faith brands, showcasing how religion is marketed in contemporary society. Mara Einstein, a marketing insider, offers an engaging exploration of the commercialization of religion, revealing the complexities and implications of blending spirituality with consumerism.