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The book explores the significant impact of sports on contemporary culture, highlighting the rise of broadcasting, merchandising, and commercialization. It delves into how these elements shape sports culture and influence societal values, reflecting a growing interest in understanding the complex relationship between sports and modern life.
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Sports Culture, Ellis Cashmore
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Sports Culture
- Subtitle
- An A-Z Guide
- Language
- English
- Authors
- Ellis Cashmore
- Publisher
- Taylor & Francis
- Released
- 2002
- Format
- Paperback
- Pages
- 496
- ISBN13
- 9780415285551
- Category
- Social sciences, Hobby and Home, Encyclopedia
- Description
- The book explores the significant impact of sports on contemporary culture, highlighting the rise of broadcasting, merchandising, and commercialization. It delves into how these elements shape sports culture and influence societal values, reflecting a growing interest in understanding the complex relationship between sports and modern life.