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Unmarketable

Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

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272 pages

More about the book

The book critically examines the strategies employed by advertising agencies and corporate marketing teams to target the youth market. It explores the sophisticated techniques and branding methods utilized to influence young consumers, shedding light on the manipulative aspects of modern advertising. Through this analysis, the author highlights the implications of these practices on youth culture and consumer behavior.

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ISBN
9781595581686
Publisher
New Press

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Book variant

2007, paperback

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