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Focusing on the airline industry, this book provides a comprehensive introduction to its unique characteristics. It includes a literature review, analysis of trends, and existing business models, culminating in a developed blueprint. Through exploratory research using a stakeholder approach, the blueprint is reengineered into a robust business model specifically for long-haul airlines. Readers gain valuable insights into current industry practices while also learning how to create innovative business models, supported by extensive operational and financial data.
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Developing Compelling Business Models for Long-haul Airline Operation, Peter Wild
- Language
- Released
- 2020
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- Title
- Developing Compelling Business Models for Long-haul Airline Operation
- Language
- English
- Authors
- Peter Wild
- Publisher
- tredition
- Publisher
- 2020
- Format
- Hardcover
- Pages
- 352
- ISBN13
- 9783347207622
- Category
- Social sciences
- Description
- Focusing on the airline industry, this book provides a comprehensive introduction to its unique characteristics. It includes a literature review, analysis of trends, and existing business models, culminating in a developed blueprint. Through exploratory research using a stakeholder approach, the blueprint is reengineered into a robust business model specifically for long-haul airlines. Readers gain valuable insights into current industry practices while also learning how to create innovative business models, supported by extensive operational and financial data.