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Focusing on the airline industry's unique characteristics, the book provides a comprehensive introduction, including a literature review and analysis of trends and business models. It presents a developed blueprint that undergoes exploratory research through a stakeholder approach, ultimately refining it into a robust long-haul airline business model. Readers gain valuable insights into the existing industry while also learning how to create innovative business models, supported by extensive operational and financial data.
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Developing Compelling Business Models for Long-haul Airline Operation, Peter Wild
- Language
- Released
- 2020
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- Title
- Developing Compelling Business Models for Long-haul Airline Operation
- Language
- English
- Authors
- Peter Wild
- Publisher
- tredition
- Publisher
- 2020
- Format
- Paperback
- Pages
- 352
- ISBN13
- 9783347207615
- Category
- Social sciences
- Description
- Focusing on the airline industry's unique characteristics, the book provides a comprehensive introduction, including a literature review and analysis of trends and business models. It presents a developed blueprint that undergoes exploratory research through a stakeholder approach, ultimately refining it into a robust long-haul airline business model. Readers gain valuable insights into the existing industry while also learning how to create innovative business models, supported by extensive operational and financial data.