The book is currently out of stock
More about the book
Focusing on the growing trend of organizations employing journalists for content creation, this guide offers a thorough exploration of brand journalism. It combines elements of traditional journalism with marketing and public relations, providing practical insights and strategies for effectively navigating this hybrid field.
Book purchase
Brand Journalism, Andy Bull
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
We’ll notify you via email once we track it down.
Payment methods
- Title
- Brand Journalism
- Language
- English
- Authors
- Andy Bull
- Publisher
- Routledge
- Released
- 2013
- Format
- Paperback
- Pages
- 278
- ISBN13
- 9780415638104
- Category
- History, Journalism
- Description
- Focusing on the growing trend of organizations employing journalists for content creation, this guide offers a thorough exploration of brand journalism. It combines elements of traditional journalism with marketing and public relations, providing practical insights and strategies for effectively navigating this hybrid field.