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Analyzing the box office dynamics, this book delves into how various elements like production budget, distribution strategies, genre, star power, and audience reactions can shape a film's success. Gunter emphasizes the importance of these factors in mitigating the uncertainties prevalent in the movie industry. Through research-backed insights, the narrative reveals that while box office revenues are just one aspect of a film's financial potential, they play a crucial role in the overall movie business, influenced by cultural differences and emerging platforms.
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Predicting Movie Success at the Box Office, Barrie Gunter
- Language
- Released
- 2018
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Predicting Movie Success at the Box Office
- Language
- English
- Authors
- Barrie Gunter
- Publisher
- Springer International Publishing
- Released
- 2018
- Format
- Hardcover
- Pages
- 280
- ISBN13
- 9783319718026
- Category
- Business and Economics, Film
- Description
- Analyzing the box office dynamics, this book delves into how various elements like production budget, distribution strategies, genre, star power, and audience reactions can shape a film's success. Gunter emphasizes the importance of these factors in mitigating the uncertainties prevalent in the movie industry. Through research-backed insights, the narrative reveals that while box office revenues are just one aspect of a film's financial potential, they play a crucial role in the overall movie business, influenced by cultural differences and emerging platforms.