Barrie Gunter Books

Focusing on the growing demographic of individuals over 50, this book explores their wealth, health, and happiness, challenging outdated stereotypes. It delves into the demographic, behavioral, and psychological profiles of this age group, highlighting their significant purchasing power due to reduced financial responsibilities. Marketers are guided on effectively targeting this market by understanding their lifestyles, media consumption, advertising perceptions, and shopping preferences. This resource is essential for students in marketing, media, and social psychology.

Focusing on the compliance with COVID-19 restrictions, this volume analyzes non-pharmaceutical measures implemented to manage the pandemic. It offers valuable insights for students and researchers in psychology, public health, and medical sciences, as well as for policymakers evaluating government strategies and responses. The book serves as a critical resource for understanding the effectiveness of various approaches in addressing public health challenges during the pandemic.

The book explores the COVID-19 pandemic by analyzing population risk factors and assessing the effectiveness of various non-pharmaceutical interventions implemented globally. It provides a critical examination of how these strategies influenced the course of the pandemic and highlights the complexities of managing public health crises through policy measures.

The book explores the evolving landscape of television and video consumption, focusing on the rise of non-linear services that have transformed viewing habits. It delves into the implications of these changes on audiences, highlighting how digital platforms have reshaped entertainment experiences and viewer engagement. Through a contemporary lens, it analyzes the cultural and societal impacts of this shift, making it a relevant resource for understanding modern media consumption.

Focusing on the developmental impact of screen engagement, this book offers an in-depth exploration of current research regarding children's consumption of television in the digital age. It examines how modern media influences children's growth and development, addressing both the challenges and opportunities presented by contemporary viewing habits. Through a thorough analysis, it aims to inform parents, educators, and policymakers about the implications of children's interaction with media in today's society.

The book explores how media and communication systems shape public understanding and compliance with pandemic restrictions. It offers valuable insights for researchers in psychology, public health, and medical sciences, as well as for policymakers evaluating government strategies and responses. The analysis highlights the critical influence of media on public behavior during health crises.

Focusing on the negative cognitive, emotional, and behavioral impacts of COVID-19 and the associated restrictions, this volume provides critical insights for researchers in psychology, public health, and medical sciences. It also serves as a valuable resource for policymakers evaluating government strategies and responses during the pandemic, highlighting the importance of understanding these side effects in shaping future health initiatives.

Focusing on the psychological implications of selfies, this book delves into their impact on body image, self-objectification, and mental health. It presents a thorough analysis of research surrounding the significance of selfies, exploring both the potential psychological benefits and challenges they pose. Through this examination, it highlights the complex relationship individuals have with their self-representation in the digital age.