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Focusing on the interpretation of data, this book outlines a systematic approach to leveraging database analytics for informed business decisions. It emphasizes the integration of analytics within marketing practices, providing valuable insights for both graduate students and industry professionals. With a blend of concepts and practical techniques, it serves as a comprehensive resource for enhancing marketing research skills and applications.
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Marketing Database Analytics, Andrew D Banasiewicz
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- Released
- 2013
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- (Hardcover)
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