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The book examines the evolution of the entertainment talk show strategy utilized by presidential candidates over two decades, highlighting their interactions with prominent hosts like Oprah Winfrey and Jon Stewart. Through a comprehensive narrative enriched with empirical data on audiences, content, and viewer reactions, the author analyzes how these appearances have influenced campaign dynamics and public perception. The work provides insights into the intersection of politics and entertainment, revealing the significance of media in shaping electoral outcomes.
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Talk Show Campaigns, Michael Parkin
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Talk Show Campaigns
- Subtitle
- Presidential Candidates on Daytime and Late Night Television
- Language
- English
- Authors
- Michael Parkin
- Publisher
- Taylor & Francis
- Released
- 2015
- Format
- Paperback
- Pages
- 252
- ISBN13
- 9781138125827
- Category
- History, Political Science / Politics
- Description
- The book examines the evolution of the entertainment talk show strategy utilized by presidential candidates over two decades, highlighting their interactions with prominent hosts like Oprah Winfrey and Jon Stewart. Through a comprehensive narrative enriched with empirical data on audiences, content, and viewer reactions, the author analyzes how these appearances have influenced campaign dynamics and public perception. The work provides insights into the intersection of politics and entertainment, revealing the significance of media in shaping electoral outcomes.