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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Authors

Johannes Robier

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Pages: 132 pages
Reading time: 5 hours

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Focusing on the psychological underpinnings of consumer behavior, this book guides companies in developing effective communication strategies that foster trust and enhance customer experience. It explores the reasons behind customer decisions and offers methodical applications for promoting products and services. By emphasizing emotional connections and experiential simplicity, it equips businesses with tactics for systematic persuasion, ultimately aiming to improve their engagement with customers and drive sales.

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UX Redefined, Johannes Robier

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Released: 2015
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Title: UX Redefined
Subtitle: Winning and Keeping Customers with Enhanced Usability and User Experience
Language: English
Authors: Johannes Robier
Publisher: Springer International Publishing
Released: 2015
Format: Hardcover
Pages: 132
ISBN13: 9783319210612
Tags: Business and Economics, Psychology
Description: Focusing on the psychological underpinnings of consumer behavior, this book guides companies in developing effective communication strategies that foster trust and enhance customer experience. It explores the reasons behind customer decisions and offers methodical applications for promoting products and services. By emphasizing emotional connections and experiential simplicity, it equips businesses with tactics for systematic persuasion, ultimately aiming to improve their engagement with customers and drive sales.