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Religion and Commodification

'Merchandizing' Diasporic Hinduism

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Pages
242 pages
Reading time
9 hours

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Focusing on 'visuality' and 'materiality,' this book explores the daily religious practices of Hindus in diaspora, highlighting their efforts to maintain theistic and devotional traditions. Through primary ethnographic research, it delves into themes of material religion, the intersection of religion and consumption, and the visual aspects of Hindu culture, offering a nuanced understanding of how these elements shape their spiritual lives in new contexts.

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Religion and Commodification, Vineeta Sinha

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Released
2012
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