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Religion and Commodification

'Merchandizing' Diasporic Hinduism

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  • 242 pages
  • 9 hours of reading

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Focusing on 'visuality' and 'materiality,' this work explores the daily religious practices of Hindus in diasporic settings, highlighting their efforts to maintain theistic, devotional Hinduism. Through primary ethnographic research, it delves into themes of material religion, the intersection of religion and consumption, and the visual aspects of Hindu culture, providing a nuanced understanding of how these elements shape the spiritual lives of the community.

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Religion and Commodification, Vineeta Sinha

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Released
2010
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(Hardcover)
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