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Focusing on the automotive supplier industry, this dissertation examines the significance of Customer Relationship Management (CRM) for a specific company, referred to as Y, which supplies aluminium tubes and profiles globally. It presents a comprehensive analysis that includes best practices, an overview of CRM, key success factors, and insights from an industry survey conducted by the author. This multi-perspective approach aims to bridge theoretical research with practical applications in the business world.
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The importance of customer relationship management in the automotive supply industry, Michael Schäfer
- Language
- Released
- 2007
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- (Paperback)
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- Title
- The importance of customer relationship management in the automotive supply industry
- Language
- English
- Authors
- Michael Schäfer
- Publisher
- GRIN Verlag
- Released
- 2007
- Format
- Paperback
- Pages
- 72
- ISBN13
- 9783638709156
- Category
- Business and Economics
- Description
- Focusing on the automotive supplier industry, this dissertation examines the significance of Customer Relationship Management (CRM) for a specific company, referred to as Y, which supplies aluminium tubes and profiles globally. It presents a comprehensive analysis that includes best practices, an overview of CRM, key success factors, and insights from an industry survey conducted by the author. This multi-perspective approach aims to bridge theoretical research with practical applications in the business world.