The book is currently out of stock
CRM and the Australian food retail industry
Authors
More about the book
The report provides an in-depth analysis of Customer Relationship Management (CRM) in the Australian food retail industry, highlighting the importance of customer retention over acquisition. It evaluates various CRM tools currently in use and compares the strategies of leading organizations to identify the most effective approaches. Additionally, the report addresses the challenges faced by the industry in implementing successful CRM practices, offering insights into potential improvements for enhancing customer relations.
Book variant
2008, paperback
Book purchase
We’ll notify you via email once we track it down.